X-Men Wax - 8-hour Holding Power

-----

MISSION:

To introduce X-Men Wax's new USP: 8-hour holding power,

helping men keep their hair in shape & form up to 8 hours every day.

SOLUTION:

Dramatize this super holding function.

Let the problems our men faces in 8 hours become dominant.

So that, the tougher the challenges are, the tougher it proves the hair's holds.

-----

[ online video ]

bumper ad series: 3 videos (sport, work, & date)

[ contextual banners ]

contextual banners: 5 prints (sport, work, date, travel & game)

[ free sampling ]

contextual samplings: different touch-points (gym bathroom, office elevator, cinema restroom & game cafe)

[ social content: product pillar ]

[ contextual grooming kits ]

special gift sets: different pain-points (workday, first date, workout)

edu-taining contents inside 3 grooming kits' manuals

#1. WORKDAY GROOMING KIT

#2. FIRST DATE GROOMING KIT

#3. WORKOUT GROOMING KIT

[ social content: grooming kit pillar ]

-----

Agency: J. Walter Thompson Vietnam

Creative Director: Trung Nguyen

Copywriter: Chau Vu

Art Director: Nguyen Huynh