#RHY-MAGIC - HAPPY MAGIC FOR YOUR SAD MOUTH

Insight:

In Vietnamese, we have the phrase "buồn miệng"/ sad mouth. Which is when your mouth feels sad because it craves some light, fun meal break without feeling too full, heavy.

Idea: Happy magic that cures your sad mouth

Catchy tune + Crunchy cracker = The ultimate mood booster for any meal break!

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Creative Director: Dang Tran

Copywriter: Chau Vu

Art Director: Dui Dui