"Chameleonic" is how I can describe my creative experiences.

​Started out my career with young, dynamic, lifestyle projects for Diana, X-Men, and PepsiCo.

Branched out to a more mature, family-oriented ideation thinking

when I headed out to partner with Unilever's Home Care and Food categories.

​Discovered a more insightful side of me as I took part in CSR projects like VIM School or PRO Vietnam.

And along the way, I have learnt to befriend with all types of copy-crafting:

traditional TVCs, digital ads, long-form, music video, animation, brand manifesto,...

​A truly chameleonic experience.