P/S Sensitive - Keep craving, no pain attached

Quynh Chau
Feb 2, 2020
1 min read

Updated: Nov 30, 2020

BRIEF SUMMARY: To promote P/S new product for sensitive teeth - Sensitive Expert by P/S

INSIGHT: Those who suffer from teeth sensitivity (elders, pregnant women, people with decay tooth) often lose appetite toward most types of food because of they are worried the pain might strike again. Just a hint of specific food types like ice, sugary or crunchy scares them out.

IDEA: Sensitive Expert by P/S, with the expert-advised formula relieving and preventing sensitivity to come back, designed to help your teeth stronger and healthier, so that you can crave and enjoy all types of food, no pain attached.

CONCEPT:

ASMR food videos that shows how a healthy teeth savors and enjoys the most difficult food.

MESSAGE:

Enjoy your food, no pain attached

Thoả sức ăn chua/cay/lạnh... với Sensitive Expert từ P/S

EXECUTION:

6s bumper ad