INSIGHT:
Sheryl Sandberg’s best-selling book ‘Lean In’ depicts ideal women as ones who have it all: a successful career, a beautiful family, and a meaningful life. In order to do so, a woman need to figure out the sweet spot of equilibrium between me-time for herself, we-time for her family, and social-time for the bigger causes.
Sound perfect? However, it is easier said than done.
IDEA:
The deeper a woman’s life is, the brighter her aura shines. Just like the more layers a scent has, the stronger and longer-lasting it lingers. Introducing New Omomatic Comfort Rose. The unbeatable cleaning power is now enhanced with 3 layers of Ecuador rose fragrance so that you’ll shine in both worlds: me-time and we time, and all the time.
MESSAGE:
Sạch bẩn thơm lâu, chu toàn để trải nghiệm
EXECUTION:
Manifesto video
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Agency: MullenLowe Mishra Vietnam
Creative Director: Nhu Phan
Copywriter: Chau Vu
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