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MISSION:
To integrate CIF new global platform: "Goodbye greases, Hello beautiful" into Vietnam's local context, taken the biggest holiday of the year - Lunar New Year - is coming.
BRAND PROMISE:
With CIF's superior cleaning power, all greases can now be wiped off the surface more easily, leaving you with the shiny reflection only of a beautiful house, beautiful life, and most importantly, beautiful you. Goodbye greases Hello beautiful.
LOCAL INSIGHT:
In the context of Tet (Lunar New Year), Vietnamese households believe a beautiful house will bring luck and fortune to the family. That's why family members always gather prior to the holiday and help each other in cleaning their house.
IDEA:
House-cleaning ritual before Tet is not only to say goodbye to last year's greases. It is to, together with your family, say hello to a beautiful new year, lots of joy, lots of happiness.
This year, turn on CIF anthem, we help you finish the cleaning more easily.
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[ 30s TVC ]
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Agency: Mullenlowe Mishra Vietnam
Creative Director: Dang Tran
Copywriter: Chau Vu
Art Director: Hoang Nguyen
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