Lifebuoy Detox - Detox your Karma

Quynh Chau
Feb 2, 2020
1 min read

Updated: Dec 1, 2020

BRIEF SUMMARY: To promote Lifebuoy's Limited Edition for Tet "Lifebuoy Lá mùi Muối lộc", with 2 special ingredients inspired from Vietnamese tradition, "la mui" and "muoi loc".

INSIGHT:

It's a common belief there are 2 things you can do to welcome a lucky new year:

(+) To take a shower on the last day of the year with "la mui", because the special fragrance from the leaves is believed to expel bad lucks.

(+) To go to pagoda and bring "muoi loc" home, because the salt can wash away all that's left from last year and spice up newer, better stories for this year.

IDEA:

The newest limited product "Lifebuoy La mui Muoi loc", a combination between mythical ingredients that helps clean last year's karma and the scientific formula that effectively kills 99,9% germs and bacteria for a healthier body, ensures to detox you inside out this Tet, bringing you a lucky new year.

MESSAGE:

Sạch khuẩn mừng Tết đến, detox nghiệp rước hên

EXECUTION:

TVC 15s & Bathtub confession series