BACKGROUND:
Kick-off entry for the new BCI "Eat for Good", which promotes a health-conscious eating and cooking habit in home-cook meals, Knorr Vietnam launches a new organic product - Knorr Organic Mushroom. The broth mix is made totally from organic shitake mushrooms grown and nurtured in Vietnamese farms, for Vietnamese flavors.
Tapping on a very familiar insight - healthy food tastes bland, the launching TVC of Knorr Organic Mushroom sends a strong affirmation to Vietnamese Moms out there, to keep cooking healthy, organic-quality food with Knorr as the taste guaranteer.
IDEA:
Từ nông trại organic đến vị ngon ngọt lành
(From organic farm to authentic healthy flavor)
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Agency: MullenLowe Mishra Vietnam
Creative Director: Dang Tran
Copywriter: Chau Vu
Art Director: Dui Dui
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