K+ Celebration for the irresistible love

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MISSION

To promote K+ satellite television subscriptions as 3 big football seasons of the year (Premier League, Champion League & Europa League) are coming.

SOLUTION

Every season comes with a contagious hype among the football lovers. It is the kind of hype that can easily be triggered with many different signs: the season's intro song, the colors of their favorite team's T-shirt,...

But there is ONE SIGNAL even irresistible than all those combined, one when heard, each and every football lovers can unite:

THE ANTHEM OF CELEBRATION

THE SOUND OF GOAL

"VÀOOOOOOOOOO !!!"

With this single but powerful word, we alert all football lovers across the nation, that the new season is coming. And no matter where you are, let's prepare the best device to join in the moment of celebration.

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[ online video ]

[ print ad ]

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Agency: J. Walter Thompson Vietnam

Senior Art Director: Dang Tran

Copywriter: Chau Vu