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To those who’ve been having a crush, Valentine’s Day is your day.
You have waited the entire year for this chance to confess.
There is an urge in you that would not stop pegging:
“Don’t you want to get on your knees and ask her out with the perfect gift?”
OF COURSE,
YOU WANT EVERYTHING
TO BE PERFECT
But don't forget:
If it's complicated, you are probably doing it wrong!
Because when you are truly in love, no gifts are more precious
...than the words said from your heart.
LOVE IS ENOUGH,
SO, WHY COMPLICATED?
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Throughout the year, KitKat always asks people to take a break.
And on Valentine’s Day, KitKat would ask you to take a break, too.
Have a break from being complicated.
Just. Simply. Love. And tell her how you feel with a KitKat Rose.
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[ online video ]
[ activation ]
An on-ground love maze that consumers have to find the correct pathway to re-unite with their loved ones and receive cool gifts from KitKat for Valentine's Day.
KITKAT LOVE MAZE
[ print ad ]
#1: KITKAT ROSE
DỪNG MỘT PHÚT, YÊU MỘT CHÚT
#2: KITKAT ROSE
ĐƠN GIẢN ĐI, NGHỈ XÍU ĐỂ YÊU
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Agency: J. Walter Thompson Vietnam
Creative Director: Trung Nguyen
Copywriter: Chau Vu
Art Director: Nguyen Huynh
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