Diana ST - Dance the way you love

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MISSION:

To introduce Diana Sieu Tham's new function: the anti-leakage soft edges that guaranteer absorbency on "those days" despite of girl's sudden movements.

SOLUTION:

Still under the "Love. Believe. Do" thematic umbrella, we empower girls to say goodbye to their fear of leakage, and "dance like nobody is watching" throughout "those days", wherever, whenever they are.

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[ 30s TVC ]

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Agency: J. Walter Thompson Vietnam

Creative Director: Trung Nguyen

Copywriter: Chau Vu

Art Director: Nguyen Huynh