Diana CF - Into the Ice World

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MISSION:

To introduce Diana Cool Fresh's new innovative function: the ice cool sheet that helps ease out heat and stuffiness girls normally have on "those days".

SOLUTION:

Just like the feeling of having -5 Celsius degree in the middle of a summer noon, Diana transforms our girl's daily life into a magical ice world.

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[ online video ]

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Agency: J. Walter Thompson Vietnam

Creative Director: Trung Nguyen

Copywriter: Chau Vu

Art Director: Hang Le