CIF Natural - Wipe Mom's worries free!

BRIEF SUMMARY:

To introduce CIF new product for kitchen - Sunlight Natural. With natural extract from lemon & baking soda, CIF Natural helps degreases faster while still providing a safe cooking zone.

INSIGHT:

Our moms are always looking for a cleansing solution that can help her take care of the counter, make it shiny, free from greases.

However, strong cleansing products usually contain harsh chemicals that worry moms.

IDEA:

With the natural ingredients in CIF's new formula, not only greases are effectively wiped out, but also wipe all Mom’s worries free!

MESSAGE:

Sáng bề mặt, sạch an toàn

EXECUTION:

TVC 30s & Digital Experiment 30s

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[Digital Experiment 30s]

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Agency: MullenLowe Mishra Vietnam

Creative Director: Dang Tran, Nhu Phan

Copywriter: Chau Vu, Hoa Phan

Art Director: Dui Dui