Sting - Dance Virus

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MISSION

With the new breakthrough ingredient - the 4-year-old Red Ginseng formula, Sting wants to introduce themselves as a "social energy drink". A drink to share. A drink to get awakening energy from. A drink that makes any exciting adventure happen.

SOLUTION

Why not making Sting the one-of-a-kind "energy virus"?

Sting - the positive and contagious virus, once sipped, will wake each and everyone up.

Sting - the cool and infectious virus, once spread, will call for the most exciting moves from your body.

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[ online video ]

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Agency: J. Walter Thompson Vietnam

Creative Director: Trung Nguyen

Copywriter: Chau Vu