VIM School's Hygiene Squad - School Program 2020

Quynh Chau

Dec 2, 20201 min read

Updated: Nov 16, 2021

BACKGROUND:

As a leading hygiene home care brand in Vietnam, VIM has been paying back to the community by providing facilities and sufficient funds to renovate school toilets in both rural and urban areas of Vietnam.

However, after 10 years of VIM's constant efforts, the conditions of school toilets still remain fearsome to Vietnamese children and parents. Not only because they are poorly maintained, but also because children lack proper hygiene manner education.

SOLUTION:

A comm campaign with realistic edutaining assets is needed for VIM to start the conversation about proper toilet hygiene education for children.

Knowing that kids need relatable stories and characters to understand concepts, we translated hygiene habits into the hero's superpowers and introduced to kids the idea of improving toilet habits to the standards of superheroes, which kids idolized ever since the media outburst of superhero movies and comics in the current world.

IDEA:

Sạch khuẩn học đường, chuẩn anh hùng VIM!

DELIVERABLES:

Animation Short Film, Comic Books, Key Visual, Character Design, Social Campaign.

RESULT:

With education information being delivered through entertainment, relatable stories amplified by playful experience, we created an animated short film that got over 10 million views on Youtube and achieve great success on social media.